When was the last time you were on a plane? With international travel still being banned the Malaysian aviation industry is facing challenges like never before. With David Jones head of the aerospace committee at the EU-Malaysia Chamber of Commerce and Industry and Managing Director APAC at the Chartered Management Institute (CMI) we discuss how the term "Green Bubbles" becomes increasingly important in the industry as it represents a lifeline for airlines besides domestic travel and air freight. Restoring consumer confidence with fly safe campaigns and adequate pricings are some of the challenges airlines now have to deal with.